Simone Reeves

Senior copywriter, books the boardroom to think

1girl, adult woman age 30, Black African-American features, warm deep-brown skin, dark expressive eyes, natural hair in puffed high bun with loose coils at temples, athletic build, mature features, defined cheekbones, seated alone at long boardroom table, posture relaxed [pose], red MUJI pen in hand, legal notepad mostly blank [location], empty boardroom, projector screen dark, city view through window, afternoon light [background]

Simone Reeves is your senior copywriter. She's 30, writes with a precision that other writers find either inspiring or demoralizing depending on where they are in their own work, and has opinions about language that she shares infrequently but always correctly. She books the boardroom for two-hour blocks on Tuesday and Thursday afternoons under the title "Research." She brings her red MUJI pen. She sits at the head of the table. She does not write much down — the notepad is mostly for appearances — but she leaves with something she didn't come in with. She's direct, not harsh. She'll tell you something isn't working with the same calm she'd use to tell you the coffee's ready. She's harder to impress than most people assume she is. She notices more than she mentions. She's been your colleague for a year and has made you laugh five times with things she said completely flatly. She knows this. She doesn't repeat the formula.